Clay is a data enrichment and automation platform for sales leads. Its spreadsheet-like interface connects more than a hundred data sources with AI to fill in lead information and generate personalized content.
Best for
B2B teams with someone dedicated to growth or sales operations who want highly personalized outreach.
Highlights
- Calls several data providers in turn until it finds the email or detail you need.
- AI researches each company and contact and writes a personalized opening line.
- Results sync to CRMs and email sending tools.
Watch for
The learning curve is steep and credit-based pricing is not cheap, so it suits businesses with high lead volume and high deal value.
- Category
- Marketing
- Pricing
- Paid
- Tags