Mixpanel is an event-based product analytics tool for answering what users did, where they dropped off and who stayed.
Best for
Product and growth teams that need to dig into user behavior, funnels and retention.
Highlights
- Funnels, retention, flows and cohorts are all self-serve in the interface.
- Fast queries suit repeated exploration of the data.
- Dashboards can be built and shared with the team.
Watch for
Events must be planned and instrumented first, and data quality sets the value of the analysis. Cost rises noticeably at high event volume.
- Category
- Research & Data
- Pricing
- Freemium
- Tags