Google Search Console

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Google Search Console is Google’s free webmaster tool. It shows how your site actually performs in Google Search, including impressions, clicks, positions and index status.

Best for

Everyone who owns a website. It is the baseline tool for SEO.

Highlights

  • See the real search queries bringing traffic, with click-through rate and average position.
  • Check whether pages are indexed, submit sitemaps and request recrawls.
  • Reports on mobile usability, Core Web Vitals and security issues.

Watch for

It only shows data for sites you have verified, so it cannot analyze competitors. Data lags by a day or two.

Category
Marketing
Pricing
Free
Tags
SEOGoogle